Adobe's marketing agent now works inside ChatGPT, Claude, Gemini and Copilot
Adobe said on November 4 that CX Enterprise Coworker, its AI agent for planning and running customer experiences, is now available inside other AI tools. It works in ChatGPT as a plugin, in Claude, Databricks Genie, Gemini for business and Microsoft Copilot. Amazon Quick, IBM and Snowflake are expected soon.
Coworker is built for marketing teams that use Adobe CX Enterprise. Adobe says it can analyze campaign results and trends, forecast audiences, improve customer journeys and help with planning and project work, with people overseeing what it does. Because it now sits in the assistant a team already uses, a marketer can ask for this work without switching to Adobe's own tools.
Adobe also added connectors to tools such as Amazon Ads, Meta campaigns, Demandbase, Snowflake Cortex AI and Microsoft Work IQ. With them, one request can pull data from several systems and take action across them, without custom integration work. Large consultancies and agencies, including Accenture, Deloitte Digital, Publicis and WPP, are building their own solutions on top of it.
What it means for your work
- For marketers on Adobe: Ask your usual AI assistant for a campaign summary or audience forecast, instead of opening several tools.
- For marketing ops: List which ad and data tools you use, then check which connectors cover them.
- For admins: Decide which assistant your team should use with Coworker, so data access stays in one place.
For another agent built into business software, see our report on Salesforce Agentforce Coworker.